A FASHION MEETS SPORT CREATIVE WITH END-TO-END PRODUCTION EXPERIENCE, FROM INITIAL CONCEPT THROUGH TO FINAL EDIT. HAVING PRODUCED, DIRECTED, STYLED AND SHOT CAMPAIGNS FOR BRANDS LIKE SRFACE AND VARIOUS YOUNG DESIGNERS, I BRING BOTH STRONG VISUAL INSTINCTS AND THE PRACTICAL SKILLS AND KNOWLEDGE TO EXECUTE THEM. ‬

• CREATIVE DIRECTION AND BRAND IDENTITY: SHAPING VISUAL LANGUAGE THAT MARRIES ATHLETIC ENERGY WITH FASHION SENSIBILITY.

• DIRECTION AND PHOTOGRAPHY: STORYTELLING-LED IMAGERY AND WORLD BUILDING THAT PERFORMS ACROSS EDITORIAL, E-COMM AND SOCIAL.

• PRODUCTION MANAGEMENT: SCHEDULING AND CO-ORDINATING CREW TO KEEP SHOOTS EFFICIENT AND ON BIEF.

• STYLING AND ART DIRECTION: WARDROBE, SET AND PROP DIRECTION THAT ELEVATE PRODUCTS AND NARRATIVE

• POST-PRODUCTION: COLOUR GRADING, EDITING AND AN EYE FOR DETAIL ENSURING REFINED FINAL ASSETS.